the other half counts:::

so far...

reading #3:::

so lately i have been doing a bad job of keeping up with my blog/the readings and questions... but I read reading three-- so thats progress right?

anyway, reading 3 was interesting-- very very descriptive-- i feel like i know everything there is to know about a creative brief. I'm a fan of process and the creative brief is a whole lot of process/info. about the project all in one document-- similar to our project brief/process books from last semester. I found that doing process books-- while annoying at the end to get bound and everything were extremely helpful. I like having the books now and at the time it really helped me clarify what i wanted to do so that I could think straight and really have a strong idea. for me process is everything-- my work changes so much from beginning to end-- i dont get how some people dont do process at all-- my projects would be quite horrible if i didnt do a lot of variations. but anyway the creative brief seems like it works in the same way-- it lets the client know exactly what they are getting-- lets the designer get approval and helps communicate what is needed to the design firm/team that is working on the project. It lays out the ideas for the project, the client's wants/needs/likes/dislikes, it helps let everyone know all of the information in case some people were at the meeting and some weren't. It also lays out the target audience, goals/requirements, client info., anything you would need to know to grasp the concept of the project, what the final project should look/feel like/the mood/ the target audience... EVERYTHING.

creative brief=very important and very helpful-- especially when working with a team

to suggest:::

-pop art

-block print

-humor

-simple

-clean

-obvious

-powerful

edward tufte:::

Edward Tufte has been described by The New York Times as "The Leonardo da Vinci of Data." Tufte turns information into art, his most recent book, Beautiful Evidence, is filled with hundreds of illustrations. The concept of Tufte's books is that good design is timeless, while bad design can be a matter of life and death. Tufte teaches daylong seminars in information design, he has also taught at Yale and Princeton.

http://www.edwardtufte.com/tufte/
http://www.npr.org/templates/story/story.php?storyId=5673332

nigel holmes:::

Nigel Holmes designs explanation graphics- he makes information easy to understand through motion graphics, animations, and good design. Holmes is a very accomplished designer, his work has been in several magazines, he has done work for Times magazine, Apple, and is the author of several books. Holmes also teaches at Stanford, he also teaches several workshops. Nigel Holmes founded the company Explanation Graphics. Nigel's explanation graphics explain simple processes using simple illustrations/icons/pictures. 

http://www.nigelholmes.com/home.htm

richard saul wurman:::

Wurman is an American architect and graphic designer. He is considered a pioneer in the field of information design. He has written and designed over 80 books and also created the TED(technology/entertainment/design) conferences. He has many great achievements including his best-selling book, Information Anxiety, and his award winning ACCESS Travel Guides. An interesting fact about Wurman's books is that they each focus on a subject or idea that he personally had difficulty understanding. The AIGA honored him as a design conference impresario in 2004.

http://www.portfolio.com/executives/features/2008/02/22/TED-Richard-Saul-Wurman-Profile
http://www.informationdesign.org/special/wurman_interview.htm
http://www.ted.com/index.php/pages/view/id/16

story board:::