anyway, reading 3 was interesting-- very very descriptive-- i feel like i know everything there is to know about a creative brief. I'm a fan of process and the creative brief is a whole lot of process/info. about the project all in one document-- similar to our project brief/process books from last semester. I found that doing process books-- while annoying at the end to get bound and everything were extremely helpful. I like having the books now and at the time it really helped me clarify what i wanted to do so that I could think straight and really have a strong idea. for me process is everything-- my work changes so much from beginning to end-- i dont get how some people dont do process at all-- my projects would be quite horrible if i didnt do a lot of variations. but anyway the creative brief seems like it works in the same way-- it lets the client know exactly what they are getting-- lets the designer get approval and helps communicate what is needed to the design firm/team that is working on the project. It lays out the ideas for the project, the client's wants/needs/likes/dislikes, it helps let everyone know all of the information in case some people were at the meeting and some weren't. It also lays out the target audience, goals/requirements, client info., anything you would need to know to grasp the concept of the project, what the final project should look/feel like/the mood/ the target audience... EVERYTHING.
creative brief=very important and very helpful-- especially when working with a team
No comments:
Post a Comment