February 7, 2008

>>SVA video lecture by: Jakob Trollback

-started as a DJ-then got a mac
-design is a language to express things with-play on many levels
-strive to get emotional with what you are doing
-downside to design: you realize you need to make sense with
-can get a job without making sense-can just make something cool
-eventually you need/want to make a difference
-how do you make and impact? its hard to change someone's mind-emotional messages can work-comedy works
-motional work is very individual-humor is most universal
-participation is best-leave a little out
-creativity is positive driving force for mankind
-be inspired-tell stories-leave things out
-challene-make people think-engage their minds
-the DiscoveryTimes piece was very succesful-emotional and engaging- definetly made me think and fit his design philosophy
-think about our differences
-i like the amc--arrow billboards and signs-- very funny- i love humorous concepts/ads-- cab="getaway car"--love it
-courtTV--similar concept-- "the stash" (paper bag) ha...the yellow+helvetica crime tape concept is nice
-bach= helvetica
-miles davis- devotion to change and create new albums- and new forms of jazz
-works with CBS- attach cbs with all marketing and all shows to build equity
-bam work-- voices very interesting idea
-golf shoes look like butterflies
-TED 2005 inspired by nature--blinding bright white
-want to communicate-express emotions to people- be in control over what is happening
-change the world
-honda power of dreams- love the passion- his fave commercial-had nothing to do with it

-the website is very well designed- very interesting to see so many examples of his work
http://trollback.com/#/work/TVLand/

#1-graphic design is creating concepts and visuals to intrigue and engage people- to make people think/laugh/have a certain response/emotion while conveying a message
#2-typography is used to help convey the message of a graphic image and add interest/understanding/humor/emotion
#3-my reponsibilities are to further my education by researching, learning more about design, to help myself, to learn more, create better solutions/concepts, learn and be inspired by other designers
#4-to learn more and get the most out of my viscom classes i need to find inspiration by exploring, experimenting, and researching other designers' work and other designers' philosophy of design